SELECTED WORK / CASE STUDIES
What I built. What changed.
These case studies cover website experience, redesign delivery, search, measurement, and team operations. Each explains the challenge, the work I led, and the evidence behind the result.
The AEO/SEO Operating System
At OPSWAT, I built an AI-search operating system across 37 products. The brand became the #1 most-cited in its category's AI answers; organic and AI search sourced 8-figure first-touch pipeline in H1 2026.
02Organic to Pipeline
I connected GA4, Amplitude, and first-touch source data so leadership could see how organic and AI search contributed to pipeline. Those channels sourced 8-figure first-touch pipeline in H1 2026.
03Better Cited Than Known
AI referral traffic more than doubled, mention rate rose 56%. That's the model now being copied to other product lines.
04The Growth Operating Model
Organic and AI search became the site's highest-converting channel and an 8-figure first-touch pipeline source.
05Website Experience & Findability
I run the website as a conversion system, not a brochure. Across a 37-product portfolio and 19+ web properties, I use session-replay and behavioral analysis to find exactly where high-intent buyers drop, fix the blockers, and restructure navigation so people reach the right product.
06TechLinkCenter.org Redesign
A ground-up redesign of TechLinkCenter.org — the hands-on website build behind the strategy. I rebuilt the site's structure and experience, integrated a live federal patent data feed, and built programmatic, data-driven SEO, leading a cross-functional team of 10+.