Digital growth leader who turns the website and search into a full-funnel revenue engine and builds the system and team that run it. At OPSWAT, a global enterprise cybersecurity company, I own web experience, organic and AI search, conversion, and analytics across a 37-product portfolio, and built the answer-engine program that made us the #1 most-cited brand in our category's AI answers. I lead in the AI era: an AI-native operating model lets a lean team test, learn, and produce at enterprise scale, and I tie every play to pipeline. Deep in AI search and SEO, strong across web, CRO, and measurement, and fluent across the full digital funnel.
OPSWAT
Global leader in critical infrastructure cybersecurity
May 2022 – Present
Director, Web & Digital Growth
• Growth engine: Rebuilt the website and search into a full-funnel growth engine: made organic and AI search the site's highest-converting channel (11× the site average) and an 8-figure first-touch pipeline source, an efficient, organic-led motion that lowers acquisition cost.
• AI search: Saw AI answer engines reshaping discovery early and built the company's AEO program from zero to the #1 most-cited brand in our category's AI answers, ahead of much larger competitors, at 50% share of voice.
• Run the website as a conversion system across 37 products and 19+ web properties: session-replay diagnosis of conversion blockers, a navigation and IA restructure, and reusable page components that lifted findability and conversion.
• Measurement: Built the measurement system leadership trusts (GA4 and Amplitude attribution, a unified taxonomy, executive dashboards), and used it to redirect investment toward the channels that convert.
• AI-native operations: Built an AI-native operating model, custom agents plus always-on measurement, that lets a lean team test, learn, and produce at enterprise scale.
• Leadership: Grew the function from one person to a team of three; own budget and agency strategy against pipeline ROI, and set the standards that align 20 product teams across PR, Product, Content, and Revenue Marketing.
TechLink
Federal Partnership Intermediary
May 2017 – May 2022
Digital & Web Marketing Manager
• Digital strategy: Led digital and web strategy and a cross-functional team of 10+ across SEO, paid search, paid social, and email on the HubSpot stack.
• Web ownership: Built the web strategy for TechLinkCenter.org: a large-scale redesign, federal patent-feed integration, and programmatic, data-driven SEO.
Crowley Fleck PLLP
Multi-state defense law firm
2012 – 2017
Medical Malpractice Paralegal
• Foundation: Five years translating complex technical evidence into clear, convincing narratives in a regulated, high-stakes environment, the foundation of how I make complex products land with buyers and AI.
Digital Growth Strategy
Integrated digital growth, website strategy, funnel design, demand & pipeline, ICP & buying-group marketing, localization
Web Experience, UX & CRO
Information architecture, journeys & landing pages, conversion optimization, A/B & experimentation, personalization, CMS / web platform, migrations
AI Search, SEO & Discoverability
AEO / GEO, AI-search visibility, technical SEO, structured data & schema, entity strategy, content strategy
Analytics & Measurement
GA4, Amplitude, Search Console, attribution modeling, performance frameworks (traffic to pipeline / ROI), dashboards
Leadership & Operating Model
Team building, cross-functional leadership, governance & standards, budget & agency management, executive communication, AI-native operations
Tools
GA4, Amplitude, GTM, Search Console, Semrush, Ahrefs, Screaming Frog, Clarity, HubSpot, Salesforce, AirOps, Profound
At the leading edge of AI search. AEO Conference 2026 (Graphite × AirOps), San Francisco · Zero Click 2026 (Profound), San Francisco
B.A., English Literature
Montana State University, 2008
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