ABOUT / LACI GOODLY

I lead web and digital growth.

At OPSWAT, I own web experience, organic and AI search, conversion, and analytics across 37 products. I build the team, systems, and measurement that connect that work to pipeline.

THE PERSON BEHIND THE WORK

I connect the work that too often sits in separate teams.

I bring search, website experience, and measurement into one operating model. At OPSWAT, I grew the function from one person to a team of three and set standards that align 20 product teams across PR, Product, Content, and Revenue Marketing.

I built the answer-engine program that made OPSWAT the #1 most-cited brand in its category's AI answers. My team uses governed workflows for high-volume work and human judgment for accuracy and voice. I tie priorities back to pipeline.

MY WORKING RANGE

Search expertise with responsibility for the whole journey.

AI search and SEO are my deepest areas. The work also spans site architecture, conversion, analytics, and the operating model behind them.

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SELECTED IMPACT

Results and scope from OPSWAT.

8-figureOrganic and AI-sourced pipeline generated in H1 2026

#1Most-cited brand in category AI answers

11×AI search conversion versus the site average

50%AI share of voice in category answers

INDUSTRY ENGAGEMENT

Keeping pace with AI search.

AEO Conference 2026 (Graphite × AirOps), San Francisco. Zero Click 2026 (Profound), San Francisco.

THE FULL PICTURE

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