Technical SEO
A Structured-Data Program for Direct Answers
Shipped schema across priority pages so engines can place the brand in direct-answer and AI results.
Priority pages were missing the machine-readable signals engines use to decide what a page is and whether it can be quoted.
I defined a schema standard by page type, prioritized rollout by revenue impact, and put validation into the publishing workflow so it stays correct.
The result is a portfolio that is easier for engines to parse, classify, and surface in direct answers.
Technical SEOAEO / AI Search