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Technical SEO

A Structured-Data Program for Direct Answers

Shipped schema across priority pages so engines can place the brand in direct-answer and AI results.

Priority pages were missing the machine-readable signals engines use to decide what a page is and whether it can be quoted.

I defined a schema standard by page type, prioritized rollout by revenue impact, and put validation into the publishing workflow so it stays correct.

The result is a portfolio that is easier for engines to parse, classify, and surface in direct answers.

Technical SEOAEO / AI Search