Analytics & Measurement
Organic-to-Pipeline Attribution
GA4, Amplitude, and attribution dashboards that tie organic search to $36M+ in sourced pipeline and give leadership real-time visibility.
Organic was treated as a traffic channel, not a revenue channel, because nothing connected sessions to pipeline.
I built the measurement stack across GA4, Amplitude, and attribution dashboards so organic sessions could be traced through to sourced and influenced pipeline.
Leadership now has a real-time view of what search contributes, which changed how the program gets funded.
Analytics & Measurement